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Program Name: Marketing (International)


Degree: BA in Management

Profile:Marketing is a set of interacting business activities designed to plan, price, promote and distribute goods and services. Students in marketing major explore buyer behavior, marketing research, market segmentation, the development of products and services, pricing strategies, distribution systems, advertising and promotion and the creation of strategies to meet consumer needs and organizational goals.


Education aim: The Marketing major in WZU is a four-year program with a curricular blend of general education, fundamental business knowledge (accounting, finance, management, marketing, and e-commerce), international exposure, and in-depth marketing-specific courses. The program nurtures important business skills and marketing competencies including managing marketing, analytical ability, interpersonal skills, and teamwork. Marketing students are thus prepared to perform the marketing function and activities in business enterprises.


Job Prospects: Graduates with a marketing major have career opportunities in business, industry, government service, and the non-profit sector, both regionally and globally. Employment opportunities for marketing majors are significant as the marketing function exists in every type of business and organization. Major job categories include sales, retailing, product/service management, advertising and promotion, and market research.

Pursuing a marketing degree in WZU provides more job prospects. A variety of Wenzhou manufacturers are establishing international branches outside China. You have the opportunities get job offers from Wenzhou manufacturers, being the leaders or sales representatives of these international branches in your own countries. You can also take the advantage to bridge the business between your home countries and China.


Practical Teaching: 100% of courses at WZU are conducted in English.  Approximately 20 faculty members recruited from top universities, research institutes and companies from different countries worldwide. Many of our faculty have hands-on business experience as consultants, entrepreneurs, investors, advisors, board members, and executives.


Duration: 4 years.


Core Courses: Introduction to Management, Microeconomics, Macroeconomics, Statistics, Introduction to Marketing, E-commerce, Strategic Marketing, Market Research and Forecasting, International Marketing, Risk Management, Supply Chain Management, ERP, International Business Law, etc.

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